The investment comes as Huawei continues its rapid growth in sales for its ecosystem of devices, with its laptop business achieving more than 120% year-on-year growth globally.
Anson Zhang, managing director of Huawei’s UK Consumer Business Group, said, “Huawei is far more than a smartphone brand, and we’re proud of our extensive R&D investment to expand our ecosystem of products. Our range of MateBook laptops are designed to shake up and disrupt a tired category that is lacking any true innovation. They are elegantly designed to offer a stunning fullscreen display and powerhouse performance in a light and slim-line package. They also boast enhanced intelligence which allows them to connect with other Huawei devices with a simple tap, to make even the most complex jobs feel effortless.”
“Making this investment in the UK for our laptop division follows the strong growth of our consumer business here, and demonstrates our confidence as a brand to succeed and, more importantly, lead in different product categories.”
The MateBook campaign launches on 12th August across multiple platforms, including digital channels, TV adverts on all national networks, and on catch-up TV. The campaign is supported by joint marketing initiatives with prominent retail partners.
Last week, Huawei also announced the launch of three new state the-of-the-art Huawei Experience Stores and Service Centres following a £10M investment into its retail arm in the UK.