IBM Overhauls Partner Programme With Focus On Skills

At the PartnerWorld Leadership Conference earlier this month IBM debuted a newly redesigned IBM PartnerWorld program and digital experience that expands on its commitment to help IBM Business Partners deliver higher value to businesses and organizations in the cloud and cognitive era.

As part of the redesign, IBM is also making a significant investment with new Business Partners, introducing a Skill Pack offering with education, support offerings, as well as a test voucher to aid in accelerating their time to market. Additionally, new competencies will be offered to Business Partners to support their transition to growth areas with increased opportunities.

“Digital business combined with digital intelligence is fundamentally changing companies, professions and industries,” said Marc Dupaquier, General Manager, IBM Global Business Partners. “IBM is accelerating our transformation by helping Business Partners capture emerging business models, build deeper expertise and at the same time, broaden our reach to attract new Business Partners.”

Key components of the program include:

New competencies that offer a simplified and integrated approach to recognizing and rewarding demonstrated Business Partner expertise around products, solutions and industries, including strategic growth areas such as cognitive computing, cloud, commerce, Watson, Internet of Things, analytics, mobile, social and security.

Comprehensive benefits aligned with deeper skills, training, marketing, sales, support offerings and other opportunities that build visibility for Business Partner solutions.

A new set of program membership levels that become effective in early 2017 and include Registered, Silver, Gold and Platinum. The new Platinum level will recognize and reward Business Partners for their investment in achieving high levels of competencies and sales success.

New Business Partner marks that leverage a redesigned visual expression and showcase a Business Partner’s relationship with IBM and their competencies. These can be used by Business Partners on their company website, on email signatures and other marketing collateral.

IBM has Introduced “Skill Pack,” a new offering designed to help new Business Partners accelerate time to revenue that includes resources to grow skills, build prototypes on IBM Cloud and connect with the IBM ecosystem
Accelerating growth with new digital programs.

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David Dungay

Editor - Comms Business Magazine