The IBM Service to Sales Transformation offering is designed to bring together IBM's consulting services with telephony, Business Rules and Process Management, analytics and portal technologies within a SOA environment to drive sales growth through the customer service channel and enhance customer loyalty.
"We are pleased to be included in the IBM solution," said David Wells, vice president and managing director EMEA, Pegasystems. "IBM's thought leadership in this space delivers on very high return on investment and this solution holds great promise for customers."
"We look forward to working closely with Pegasystems to deliver customised call centre solutions for our banking clients," said Rich Cloud, Finance Services Solutions, IBM. "Pegasystems' industry leading applications, coupled with IBM's open and integrated middleware platforms and services, provide a comprehensive SOA framework that our clients can use today to drive top line growth and improve customer service."