On receiving the award the World Vendor Award judges commented that IMImobile’s exceptional service delivery for MTN was driven by its desire to innovate: “The winner demonstrated top-line growth for operators through service innovation and delivery speed, rather than operational savings.”
IMImobile’s DaVinci Evolved Service platform helped MTN to:
Deliver a seamless user experience to its 120 million subscribers
Centralise content inventory and delivery to offer the latest content quickly and provide the flexibility to offer targeted regional content
Roll out fast and efficient multi-country deployments
Run targeted marketing campaigns and promotions, based on analysis of data generated from previous transactions and usage patterns
Boost ARPU by providing and promoting a range of easy-to-access content
Reduce CAPEX by adopting a managed service model
Vishwanath expressed his gratitude to the global mobile community on the win: “At IMImobile, we are thrilled to have won the ‘Best Outsourcing Initiative’ award. Our DaVinci platform has helped MTN deliver great services, a compelling user experience for its subscribers, as well as boosting ARPU and reduced CAPEX.”
Vishwanath was awarded ‘CEO of the Year’ as a result of an industry wide vote. The judges commented on the rapid growth of IMImobile, since Vishwanath founded it in 1999 saying: “Since founding his company this Indian entrepreneur, who has been recognised as one of the 100 most powerful people in the telecoms industry, has evolved his company from a local market player into a global powerhouse.”
On winning the award Vishwanath commented: “I feel this is a reflection of the innovative and compelling work we do at IMImobile that delivers consumer engagement and increased revenues for our customers. Winning these two highly regarded World Vendor Awards is evidence of our continued excellence within the mobile industry.”