Impartner Releases Upgrade for PRM Software

Partner Relationship Management (PRM) specialist Impartner has announced its Spring ’18 software release, which makes it possible for channel managers to edit, in real time, not only the content but also their partners’ experience in their Partner Portals – without the help of the IT department. Impartner’s new Content Management System (CMS) allows users to add and change pages by programme segment, tier, region, etc., with a simple drag-and-drop interface, and make content changes using a fast, intuitive controls. Other key features in the release include enhanced sales enablement and segmentation.

With Impartner’s new AutoSense technology, vendors can instantly scan and detect images and text in collateral material and ready them to be customisable by partners with the click of a button, removing dependence on professional services teams and running up timelines and expenses. By instantly making any existing collateral co-brandable, Impartner is removing the time, budgeting and logistical challenges that cause vendors to limit the collateral they provide.

Also, in the latest release, Impartner’s SegmentAI functionality features a new wizard, which takes segmentation to another level by making it simple for channel managers to bring their segmentation strategies to life with just a few clicks. Self-service is also the focus of Impartner’s new configurable Single Sign On (SSO) solution, making it easy for vendors to maintain SSOs for their partners to ensure they have a seamless transition from their PRM central-hub to other technology solutions.

“In 2018, the vendor with the best partner experience wins,” said Impartner Senior Director of Product Management, Gary Sabin, “Our industry leap-frogging CMS solution is 100 percent focused on making it easier than ever for our customers to be able to continually optimise their partners’ journey with an easy-to-use, consumerised interface that users have come to expect from their business solutions.”

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David Dungay

Editor - Comms Business Magazine