Ingram Micro Mobility Drives Accessory Business

As part of Ingram Micro Mobility U.K.’s continuing drive to expand the breadth and reach of its accessories business, Brightpoint Great Britain Limited (“Ingram Micro Mobility”), an indirect subsidiary of Ingram Micro Inc. announced today that it has partnered with Phonezest Ltd. to range its luxury accessories brand Fenice, in the U.K. and Ireland.

“A key strategic initiative for Ingram Micro Mobility is expanding its portfolio of accessories for high-end wireless devices and the Fenice brand is an excellent fit,” said Brian Windsor, sales manager and head of accessories, Ingram Micro Mobility U.K. “Fenice offers a wide range of sleek and stylish accessories that are recognised for premium quality and elegance. Initial feedback from the resellers with whom we have showcased Fenice has been excellent and we are excited to broaden our efforts.”

Fenice’s multi-layer bonding technique uses a patented process to join materials together without the need for any stitching. This not only makes the cases ultra-durable, but it provides a clean, elegant look to all of their designs.

One of the key standouts is Fenice’s revolutionary magic tape technology. The reusable adhesive tape securely holds your device in place, all the while allowing you to remove it whenever you need to, with no sticky residue.

Chris Mayne, CEO and founder of Phonezest Limited concluded “We are very excited about this opportunity to raise the bar by offering luxury case accessories through Ingram Micro Mobility’s broad-reaching channels throughout the U.K. and Ireland marketplaces.”

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David Dungay

Editor - Comms Business Magazine
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