The conversion rate of the Orange distributor’s team is three times better than the national average of 1%, a performance that is reflected in the high demand for the service. Dealers can currently order two week SME campaigns, based on their specific business requirements.
Mainline director of dealer sales Gail Hollinshead puts the success of the service down to two key factors; the quality of the three sales people involved and the tailoring of each campaign.
“Our team has over twenty years’ combined telemarketing experience and fully understands the mobile phone business and the needs of end users,” she said. “Unlike third party call centres, it is embedded in our business and is totally up to speed with all things mobile. In addition, each campaign is focused on what is right for the individual dealer. The appointments we make are therefore more appropriate and the quality of the entire service is enhanced.”
Sample campaigns include targeting sole traders and partnerships with single subscriber plans; geographical campaigns to boost the number of appointments for a field sales team; and sector-specific campaigns, where a dealer has already had success with a particular business type.
Jamie Sutch, owner of Metafonic, is a big fan of the new service: “I’ve used telemarketing agencies in the past and one of the major hurdles is making sure they understand my business, my prospects’ needs and the mobile industry itself,” he commented. “This isn’t an issue with Mainline as they’re at the heart of the industry and know my business very well. I’ve had some tremendous successes from the appointment setting service, with significant new business as a result.”