The Meffys span the entire mobile entertainment industry, from games to technology innovation. The awards will be presented at a Gala dinner attended by the industry's most influential players on 23 June at the stylish Floridita in the heart of Soho, London.
The Meffys are a unique platform that recognise outstanding achievements from across the mobile entertainment value chain around the globe. The entries will be judged by leading journalists, analysts and VCs.
Rimma Perelmuter, MEF executive director, commented: “From the heightened participation of handset manufacturers and the proliferation of widgets and app stores, to the emergence of multi-platform services and the meteoric rise of mobile social networking, over the last year the industry has risen to the challenge of revamping its business models and setting a new standard for mobile entertainment. The Meffys present an ideal idea opportunity for the visionaries and leaders driving this remarkable evolution to showcase successes and compete to be recognised as the industry’s best.”
This year’s Meffys 2009 introduces a new award category ‘The Business Intelligence Award’ that will recognise the industry’s continued need for comprehensive data and definitive metrics. It rewards companies who are helping the mobile media industry to better track, quantify and analyse data to support continued investment.