In addition to the active role that ipcortex already plays in promoting reseller growth, the VoIPCortex Approved Reseller programme helps resellers to protect the investment they have made into the VoIPCortex range by delivering benefits above and beyond the standard ipcortex reseller relationship. Under the VoIPCortex Approved Reseller programme, sales support is enhanced with improved in-depth sales specific training for reseller staff, and the introduction of superior margin-boosting pricing models to reward committed resellers. Marketing support is increased with the launch of a Market Development Fund programme for co-marketing projects, and all resellers on the VoIPCortex Approved Reseller programme have access to geographical or vertical market leads as appropriate.
ipcortex Director Rob Pickering said of the launch, "In the past six months we have seen our reseller base increase dramatically, and the new VoIPCortex Approved Reseller programme allows us to reward resellers who demonstrate a high level of engagement while continuing to support the wider channel in a climate where comprehensive vendor support is paramount. New and existing resellers are invited to apply for VoIPCortex Approved Reseller status and start benefiting from unparalleled assistance and, of course, our unique cost effective IP PBX solutions."