iQela launches on 3UK and signs four new reseller partners

iQela has recently partnered with four new resellers to help deliver its services to small and medium businesses – Frog Telecom, New Star Networks, Datatel Networks and Genuine IT. The service will initially be aimed at businesses with fewer than 10 employees, but can scale to an unlimited number of employees.

As part of its September launch, iQela Mobile Office announced that it would operate as a mobile virtual network operator (MVNO) across the 3UK network, offering mobile coverage to 99% of the UK population.

Mobile Office offers mobile PBX and UC capabilities on mobile handsets, enabling businesses to take complete control of their fixed and mobile communications. As well as a customisable virtual receptionist to record individual greetings and menus, the service offers an auto-attendant capability, which intelligently routes incoming calls through the organisation based either on employee presence or customisable call routing sequences. In addition, real attendants can be supported, allowing manual call handling and transfer from reception via an intuitive web switchboard interface.

As a SIM-based, cloud-hosted service, Mobile Office eliminates CAPEX and OPEX leasing or purchase costs for on-premise hardware, and operates on any mobile network, whether GPRS, GSM, EDGE or 3G.

“Small businesses across the UK value the flexibility and freedom of mobile communication but still need the control and trust factor that customers gain from being directed to a traditional landline,” said Lorenza Brescia, CEO of iQela Business Mobile. “Our solution allows them to keep a landline number for access, while cutting redundant fixed connections, making it even easier to access our rich Mobile Office capabilities.”

She added: “Achieving compliance with new MiFID regulations needs a fully mobile call recording solution. Ours is specifically designed to meet FCA guidelines, offering secure, encrypted storage and a convenient, easy to deploy system that delivers a seamless user experience. Most services are incredibly inflexible and place a lot of extra burden on the customer in terms of equipment requirements and contract terms, and still fail to offer a full range of features such as Unified Communications and call recording to achieve compliance with regulations. We’re giving them access to advanced features, with the flexible terms today’s businesses demand.”

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David Dungay

Editor - Comms Business Magazine