itsmy.com selects Taptu mobile search engine

itsmy.com, a global mobile community, has chosen Taptu, an award-winning, pure play search engine designed specifically for mobile, to provide itsmy.com’s growing community with a super fast search service, and access to an index of mobile-friendly web content.

The move will see itsmy.com’s community of over two million users gain instant access to a variety of content via Taptu. Taptu’s strength is entertainment search; helping users find and enjoy a wealth of mobile content such as videos, music, images and lots more.

Taptu finds the best of the web for mobile phones; serving content to mobile devices that looks great and can be easily shared amongst friends. itsmy.com has chosen to add Taptu’s search functionality to give its users a rich mobile search experience; they can now search for entertaining mobile Internet content from within their community and also directly from their personal mobile homepage.

In addition to core search functionality, Taptu can now offer mobile partners, like itsmy.com mobile search sponsored links. This provides partners with a new incremental revenue stream, and gives advertisers access to high value and young audiences in a relevant and efficient way. With worldwide mobile advertising projected to surpass $2.7 billion in 2008, the opportunity is clear.

Steve Ives, CEO at Taptu said of the partnership: “Despite the tightening financial environment, the mobile internet continues to grow and advertisers are demanding better return on investment around marketing spend. Mobile search advertising offers far greater efficiency. It’s important for Taptu to partner with companies that share our vision. itsmy.com, like us, is focused on innovation and so we feel that this partnership is beneficial for both of us.”

Antonio Vince Staybl, CEO at itsmy.com added: “We wanted to work with a company that really gets mobile and understands that desktop search isn’t mobile search. Taptu is made for mobile and we love its unique and social way to search the mobile web. That’s exactly what we were looking for in a partner and that’s why we have replaced our existing provider.”

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