Jamie Oliver launches app for iPhone and iPod Touch

Jamie Oliver’s 20 Minute Meals app has been launched, featuring 50 new recipes, step by step photography throughout and 21 exclusive Jamie Oliver videos with cooking tips, hints and techniques.

Jamie Oliver’s 20 Minute Meals also features many world firsts including voice prompts from Jamie while you cook; an interactive shopping list which conveniently sorts by supermarket aisle for speedier selection in-store; powerful search by ingredient or recipe; option to easily adjust ingredients by number of guests. If you’re unsure what to cook, Jamie’s 20 Minute Meals can even suggest a recipe for you with a quick shake of the phone.

“These days people are so busy and always on-the-go but they’re rarely without their phones,” said Oliver. “When I set to work on this iPhone app, I wanted to make sure I gave people everything they would need to help them create great tasting, homemade meals in around 20 minutes; that’s less time that it would take to order and receive a delivered meal and yours will taste better.”

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