His remit will be to drive the UK and Ireland marketing plan across the Westcon UK and Ireland channels.
“Distribution is becoming a more prevalent route to market in the channel with the increase of complex multi-vendor UC solutions and vendors that have less resource available to manage resellers. The UC market is moving very fast and I wanted to work for a dynamic and fast-moving organisation, and Westcon in my opinion stands head and shoulders above the competition. In addition to a best-in-class portfolio, logistics and operations, they have an excellent reputation for sales and marketing and have robust relationships with both vendors and resellers – I am delighted to be on-board,” said John Richardson, Marketing Director, UK & Ireland.
John will be reporting into Ioan MacRae, Westcon’s General Manager for UK and Ireland, “We are very pleased that John has joined Westcon; his experience and expertise in the industry will be a great asset to the team helping to drive the Westcon brand forward to demonstrate our value add to vendors and resellers, and how we can improve their business,” commented Ioan MacRae, General Manager, UK &Ireland, Westcon.