Anchored by dynamic signaling between the Juniper network resource control platform and the Polycom video call control system, the joint managed video services solution will reduce total capital expense and ongoing operating and maintenance costs and requirements, while improving the delivery and manageability of visual communications.
Scheduled for release in mid 2010, the alliance will deliver an intelligent service provider solution that enables assured-quality managed video services over a converged network. As the industry’s first “conferencing-aware” network solution, it will help drive costs out of the delivery of high-value telepresence and comprehensive video conferencing managed services by allowing service providers to maximise the capabilities of their existing network. Implementing a single-network solution is a significantly more scalable and profitable model for service providers compared to the current overlay network model for supporting telepresence and video conferencing services.
In addition to the benefits for service providers, enterprise customers will also have more control over how services are delivered, while increasing the business value of those services by enabling telepresence and video conferencing traffic to run over the same networking equipment as other applications with assured quality. By providing enterprise customers with highly reliable and cost-effective managed service options to support enterprise-wide telepresence and HD video conferencing deployments (telepresence, room and desktop), the solution can drive collaboration, increase productivity, and reduce costs. This is because the managed service model can deliver a faster return on investment for customers through lower upfront costs and predictable on-going operational costs for video services, while it also provides capabilities for secure business-to-business collaboration.
“The exploding interest in visual communication has created an urgent need for a more reliable and cost-effective model for delivering assured quality video services,” said Gerri Elliott, executive vice president for strategic alliances, Juniper Networks. “Leveraging Junos Space, an open platform for ecosystem partners, Juniper and Polycom are creating a unique solution that will enable carriers to maximise the value of their existing networks to deliver scalable, high quality video services. This will help carriers to move away from siloed networks toward more intelligent and efficient converged networks that are more sustainable and profitable in the long-term.”
“Visual communication is becoming an increasingly strategic tool in today’s dynamic, global business environment as organisations across industries are adopting it to work more effectively across distances and reduce costs,” said Bob Hagerty, chairman, CEO & president, Polycom. “Teaming with Juniper, our goal is to help improve the quality and efficiency of visual communications on the network, so customers have deployment options and can confidently incorporate the technology into their core business processes and as a key component of their unified communications initiatives. This partnership supports the Polycom Open Collaboration Network initiative, enabling more efficient and cost-effective delivery of Polycom’s open, standards-based solutions within a service model.”
The global market for visual communication managed services is projected to experience a compound annual growth rate (CAGR) of 162 percent between 2008 and 2015, rising from nearly $83 million to reach approximately $940 million.1 Total demand for visual communication solutions and services is projected to reach $8.6B, with a CAGR of 17.8% between 2008 and 2013.2
"TELUS sees the value of network and resource aware applications as the way of the future. The demonstration in 2009 within a global multi-service provider IPSphere field trial for enabling assured telepresence and video conferencing services via the Juniper SRC and Polycom equipment demonstrates the new ways and opportunities for monetising intelligent IP connectivity,” said Ibrahim Gedeon, CTO of TELUS. “Carriers can benefit from dynamic application-network signaling to not only cost-effectively manage their resources, but also create more value for their business customers by delivering assured video and other application service experiences.”
“Juniper and Polycom are leveraging their respective strengths in carrier-class network architectures and enterprise telepresence and video conferencing to change how video traffic runs on the network among other applications,” said Ira Weinstein, Senior Analyst and Partner, Wainhouse Research. “Traditionally, video conferencing environments have had no insight into the real-time status of the network. With this solution, the video communication platform dynamically interacts with the network, enabling assured quality for video and other network-centric applications. The result is a more efficient and effective use of network and video resources.”