“We are very glad that such a renowned company as Gartner has noted our achievements and successful market growth,” said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab. “The company’s success is based not only on financial gains, but first and foremost on the exceptional quality of our products. Kaspersky Lab has always strived for constant development of its technologies, expertise and services on a global scale.”
In 2010, the company’s revenue growth in Euros for consumer and enterprise endpoint security stood at 49 per cent and 37 per cent respectively, well above the market average. As well as mentioning EMEA as being Kaspersky Lab’s biggest market, the Gartner report also described regional growth trends as positive because they point to rapid expansion in Asia/Pacific and North America – key regions for future market opportunities.
An important part of company growth comes from enterprise endpoint security, a mature area in which adoption rates are high and competition is strong. Kaspersky Lab's success is based on a good channel partner strategy and the building of a strong brand and technical expertise. The other factors behind the company's inroad in the market are good execution in building an effective go-to-market strategy in the consumer sector, particularly on the retail channel, and a focus on anti-malware detection technology in the enterprise space.