For three months from Wednesday 17 March to Wednesday 16 June 2010, customers will enjoy half price calls to Ireland, starting at just 2p a minute to landlines and 7p a minute to mobile phones.
The promotion will be supported by Lebara Mobile’s exclusive sponsorship of the St. Patrick’s Day events in London, where Lebara Mobile will have a significant presence. The Trafalgar Square and Brent-area events in London are expected to attract up to 75,000 visitors in total. Lebara Mobile will also be running a series of advertising and marketing campaigns to raise awareness of the promotion.
Russell Atkinson, managing director for Lebara Mobile UK, said: “The promotion offers more than just money savings to our customers celebrating St. Patrick’s Day. For Irish people living in the UK, Lebara Mobile’s low cost service provides an easy and reliable way of keeping in touch with friends and family; it’s a virtual bridge across a geographical divide. Our sponsorship of the St. Patrick’s Day events in London also gives us the opportunity to engage directly with our customers and we look forward to joining in the festivities as well as demonstrating the benefits of our service. We wish all our customers a very happy St. Patrick’s Day.”