Lenovo Enhances Channel Programme

Lenovo has announced the enhancements to its One Channel partner programme that now integrate System x products and partners. Lenovo’s One Channel 2015 programme maintains the founding principles of simplicity and predictability whilst enhancing the incentives for the Enterprise portfolio, as well as a new series of solution expert programmes.

Lenovo has fully integrated the System x business into its channel scheme meaning total Lenovo revenues now contribute to the partner status of Premium or Gold and channel partners will earn incentives on all business with a simple classification between PC and Enterprise business. This enhancement means partners need only to qualify once to be assigned either Premium or Gold status and benefits will accumulate across all lines of business.

To drive greater channel breadth Lenovo is offering the opportunity for new partners, who are already certified to sell competitor products, easy entry into the One Channel Program with the equivalent category for a six month period without qualification or certification. Following a successful six-month period those partners will automatically become certified partners.

A further enhancement is the introduction of System x server products to the Lenovo Topseller line-up alongside the existing Thinkserver portfolio, that will simplify and speed-up business via the channel. This comprehensive line-up will be readily available off the shelf from our authorised Distribution network. The TopSeller portfolio offers selected configurations always available and competitively priced simplifying resellers’ business and enhancing sell-out velocity.

The programme also offers competitive incentives with new incremental rebates and accelerators aimed to expand Lenovo’s presence in the value-add solution and SMB segment. These incremental rebates reward selling high-end solution based products and the TopSeller portfolio to support Lenovo’s ambitions in the mainstream tower and rack categories.

“The channel is at the heart of delivering our remarkable run of results across EMEA. Our partners, which represent 95% of our total business, have helped us to reach an all-time record PC share of 19.7% in EMEA. We not only offer partners the most complete portfolio of any vendor in the market today – from Smartphone to Tablets, PCs and Enterprise infrastructure offerings – but are committed to keep on growing together”, said Vincent Fauquenot, VP of Products and Channels, Lenovo EMEA. “This makes us the vendor of choice with the best growth and profit potential in this sector. As we enter a new phase of growth there is an even greater opportunity ahead for partners as we fully integrate the System x business into our channel model – an opportunity for shared success where partners are the critical factor in achieving our ambitions of 18% share of revenue in System x in EMEA and $5 billion worldwide revenue”.

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David Dungay

Editor - Comms Business Magazine