Lexmark and Westcoast Extend Channel Reach

Lexmark has announced the expansion of its longstanding partnership with Westcoast Limited to enhance its channel reach in the UK. The new deal will see Lexmark hardware added to the Westcoast portfolio, including the Smart MFP and printer range. Channel partners will be able to offer a complete Lexmark package to customers in the growing BPS and MPS markets, with Westcoast acting as a ‘one stop shop’.

“We already have an outstanding relationship with Westcoast, and the new agreement will enable us to extend our channel reach, explore new market opportunities and drive incremental revenue. Our Smart MFP devices fit perfectly with Westcoast’s approach to solutions, and customers will benefit by having greater choice, support and service. We continue to aggressively pursue growth in the UK, and we look forward to continuing our work with Westcoast to achieve and exceed our objectives,” said Danny Molhoek, country general manager, Lexmark United Kingdom & Ireland.

“Having been a distributor of Lexmark consumables for many years, we are excited to be adding Lexmark hardware to our portfolio. Hardware remains a key market, and this new deal means Westcoast can now offer customers a more complete range of products and services to meet their business needs. Lexmark products are rated highly by customers, and the partnership deal demonstrates our commitment to providing end-users with all the tools they need to drive their business forward, regardless of what industry they are in,” said Alex Tatham, Westcoast Sales and Marketing Director.

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David Dungay

Editor - Comms Business Magazine

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