Lifesize Reimagines VC

Lifesize, a division of Logitech, claims to be reimagining the video conferencing experience with the introduction of Lifesize Cloud. Lifesize Cloud provides a connected experience to anyone using smartphones, tablets, laptops and especially conference rooms. Lifesize Cloud is delivered as software-as-a-service (SaaS) and is for organisations that want business-class video collaboration without taxing their budget or IT resources.

“There is no question that video collaboration is aggressively moving toward the cloud, while the customer need for affordable room video systems and a more simplified user experience continues to surge,” said Roopam Jain, industry director of enterprise communications and collaboration for Frost & Sullivan. “Lifesize has nailed this user need with the introduction of Lifesize Cloud, a bold departure from the complex and costly ways of implementing video. By integrating its conference room video system with an intuitive, feature-rich hosted cloud infrastructure, it is clear that Lifesize continues to innovate.”

“The demand for video communication in business is skyrocketing, driven primarily by free, consumer-focused applications,” said Craig Malloy, founder and chief executive officer of Lifesize. “As a result, users now expect to have the same simple experience in the office, connected across laptops and mobile devices. Lifesize delivers a way to completely, cost effectively and efficiently enable every person in your company with the highest quality video collaboration. We are able to do this because we have spent the last 11 years building an innovative product portfolio with all of the pieces necessary for this vision to come to life.”

“Lifesize Cloud provides a superior solution compared to other tools I have used in the past,” said Robb Szymik, IT and AV global system administrator at Plexus. “One persistent challenge in the IT field is how to maximise resources while minimising complexity on both the administrator and user side. After testing Lifesize Cloud over the past several months, it has become clear that Plexus would significantly benefit from a SaaS-based video environment, and we are looking forward to replacing our legacy hardware room video systems with lower-cost Icon systems and integrating them with Lifesize Cloud.”

“Having previously led the way with High Definition video conferencing, Lifesize Cloud is now driving genuine business cloud video conferencing and innovating the industry,” said David Galton-Fenzi, CEO at Zycko. “Resellers can now offer a fully-integrated end-to-end solution which allows both SMBs through to enterprises, regardless of vertical, to overcome the barriers typically associated with deploying an on premise solution. Lifesize partners now have the opportunity to go to customers with a genuine business cloud video solution, in the knowledge they can offer a full portfolio of high quality Lifesize video endpoints, or even infrastructure solutions if specified.”

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David Dungay

Editor - Comms Business Magazine