Lily Picks up Honour for UK Effort

Ericsson-LG has honoured Yorkshire based telecoms reseller Lily Communications at their Global Partner Conference held in Thailand recently. The company achieved international acclaim by winning the Best Partner of the Year Award for a combination of exceptional performance, growth and capability demonstrated throughout the year.

Owners Adrian Jackson and Chris Morrisey (pictured: Adrian Jackson, left and Chris Morrisey, right) have attributed Lily Communications’ recent success to an aggressive and ambitious sales and marketing strategy combined with significant investment in customer services. Managing Director, Chris Morrisey commented, “It is a fantastic achievement to be recognised by Ericsson-LG for our efforts over the last year. Our strategy of aligning traditional sales and marketing practices with new, inventive techniques has seen a dramatic increase in sales. We have also invested heavily in improving client services. In January we asked our clients how we could improve our service. Having listened to their feedback we restructured our client services to provide dedicated account management. This has led to improved client relations and increased retention.”

Lily Communications have worked closely with distributor Pragma to push new Ericsson-LG telecoms products into the UK marketplace. Tim Brooks, Managing Director of Pragma stated, “We are very pleased with the way Lily Communications are representing Ericsson-LG products in the UK. Their professional and hardworking approach to business is helping us to increase our market share. The Best Partner of the Year Award is richly deserved.”

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David Dungay

Editor - Comms Business Magazine

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