Liverpool selects Mitel as global UC partner

Mitel has signed a multi-year partnership with Liverpool Football Club (LFC) to become the Club’s Official Global Unified Communications Partner. LFC and Mitel will work together to enhance the fan and employee experience by implementing a high-performance cloud communications and collaboration solution. The new partnership will transform communication at Anfield Stadium, head offices, training grounds and retail facilities with a unified cloud platform focused on delivering optimal efficiency, security and reliability.

As part of the solution, advanced cloud contact centre capabilities will help the Club to deliver an improved fan experience by reducing wait times. Omnichannel functionality will link supporter contacts across all voice and digital platforms to provide a more holistic view of interactions. Combined with seamless Salesforce integration, service agents will benefit from deeper insights into each supporter’s engagement history and be able to offer a faster, more tailored fan experience.

The new cloud-based system will also ensure LFC employees can communicate and collaborate from anywhere on any device, increasing their efficiency and giving them access to the people and information they need to make informed decisions faster, whether from the office or traveling for Club matches and events. In addition, the solution provides a future-proof communications framework for the continuous evolution of LFC’s digital engagement, fan experience, self-service and desktop unification strategy.

“We’re delighted to welcome Mitel as our new Official Global Unified Communications Partner,” said Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC. “We are always looking for ways to enhance the experience that we provide to our supporters. With Mitel’s expertise, we will upgrade our technology and improve the speed and quality of our service. In addition, we will have the ability to introduce new channels and intelligent fan self-service capabilities. Ultimately, the partnership with Mitel will enable us to simplify fan journeys and create seamless interactions.”

“Highly competitive organisations like Liverpool Football Club understand the importance of building all aspects of performance into their game plans, including the key role communications and collaboration play on and off the pitch,” said Jeremy Butt, Mitel’s Senior Vice President, International. “Mitel is honoured to partner with LFC and deliver cloud services that will help elevate their Club operations, increase staff productivity and support fan engagement.”

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David Dungay

Editor - Comms Business Magazine