LogRhythm Enhances Partner Platform

LogRhythm has enhanced its EMEA channel offering with the reinvigoration of its partner platform. Under the umbrella name of ‘THRIVE’, LogRhythm is augmenting its partner support throughout the entire selling process with the platform made up of three elements: marketing, training and a highly rewarding incentive programme.

The marketing platform (THRIVE Reach) empowers partners to create and deliver professional, co-branded, customisable marketing materials – including emails, web banners, direct mailers and events-in-a-box. Integrated reporting makes it easier for resellers, system integrators and managed service providers to track responses and generate real, actionable leads.

The incentive programme (THRIVE Rewards) introduces a new prepaid cash card which allows the option for the partner to participate at an individual or company level. As well as a lucrative remuneration structure for channel sales, it also offers rewards to marketing employees and sales engineers.

Finally, (THRIVE Academy) allows LogRhythm partners to to keep up to date with rapidly changing technologies through its comprehensive online training programmes that help build partners’ technical expertise. Regular updates will be added to the existing modules and will further be enhanced by regular webcasts to provide ongoing support.

“With our continued growth and success in EMEA, our partners have never been more important. As such, we continue to enrich our channel programme to reflect this,” said Stuart Quinsey, Director EMEA Channels at LogRhythm. “Providing partners with strong marketing tools and assets will enable them to build strong pipelines, while our new incentive offering encourages a mutually rewarding business relationship. This, along with our continued support, indicates our 100 percent commitment to the channel, which will ultimately, empower LogRhythm’s channel base to sell more, learn more and earn more.”

Nick Garlick, Managing Director at Nebulas continued: “We have been a LogRhythm partner for 7 years and we are delighted to see their continued investment into the channel. It is essential for any vendor who wishes to build upon existing success in the channel to continue to maintain and increase support which will help build pipeline and ultimately close business.”

“As EMEA Distributor for LogRhythm, we are pleased to see their continued dedication and commitment to the Channel, providing high quality resources and a rewarding business relationship,” continued Barrie Desmond, Group COO, at Exclusive Networks. “This will build upon the strong relationships already built with existing resellers and attract others.”

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David Dungay

Editor - Comms Business Magazine