Milind Kangle, CEO, Lycamobile, stated: “We want to be a benchmark MVNO not only in the UK but also globally. We aim to capture 65% of the UK’s estimated 10 million mobile subscriber-base for overseas calls.”
Subaskaran Allirajah, chairman at Lycamobile, said: “Following the success of Lycamobile in six European countries, we are delighted to launch the brand in the UK. We aim to acquire one million subscribers within 12 months. Our customer promise is to deliver high quality as well as low cost products and services.”
Lycamobile is investing £10 million to support the launch of its UK Pay As You Go SIM card. A comprehensive advertising, marketing and PR campaign based around ‘Globeman’, a sociable, culturally aware, empathetic figure, will target both mainstream and ethnic audiences through broadcast, print and online media.
The MVNO is committed to providing the highest call quality at all times. Lycamobile is using Lycatel’s established network of interconnect agreements with over 200 blue chip telecoms carriers worldwide and a flexible interconnect technology architecture that enables it to route calls on the basis of best quality and lowest cost.
International calls will cost from as little as 4p per minute, with national calls from 8p per minute. On-net Lycamobile to Lycamobile calls will effectively cost 0.5p for up to 30 minutes. Free extra credit is being offered to consumers on top up.