M12 signs Olympic Gold Medalist as brand ambassador

Telecoms and Internet Service Provider, M12 Solutions has announced it has signed Olympic Cycling Gold Medalist Dani Rowe as its brand ambassador. Triple world champion Dani is the World Record holder for the 3km Team Pursuit and won gold in the team pursuit at London 2012, along with Laura Trott and Joanna Rowsell. The following year she was awarded MBE for her services to British Cycling. More recently Dani has had a distinguished career as a road cyclist riding for some of the biggest teams in the World. In April last year Dani won a Bronze medal in the Commonwealth Games, completing the set of winning a medal at every major championships in cycling. In December 2018 Dani announced her retirement and now has time to focus on other activities including coaching.

For M12 Solutions, Managing Director, Andrew Skipsey said, “I briefly met Dani at a Southampton Chamber event after the 2012 Olympics where she told her story. Like many my age, inspired, I took up cycling and I even rode the length of the country in 2015. When British Cycling tweted that Dani was retiring I couldn’t think of a better person to help us get our message across, especially for our Internet brand Giganet. About the Speed and Performance of what we provide, of our Excellence in ongoing customer support and the Marginal Gains customers can make to improve their profitability. We really look forward to working with Dani to help us to better promote this message.”

Dani says, “After a decade of cycling at the highest level I’m now looking forward to working with M12 and Giganet. They are the ideal partner because they have a strong track record and their reputation with all kinds of business customers is exemplary. I like their team’s ambition and I’m really looking forward to working with their growing marketing team.”

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David Dungay

Editor - Comms Business Magazine