The points-based promotion is being run in conjunction with Orange and BlackBerry and will run up until the end of March.
To bag the top prize, dealers will be awarded points for new business and consumer connections, as well as upgrades and Pay As You Go connections. To give everyone a fair chance, dealers are grouped in to leagues so they compete against businesses of a similar size. The dealers with the greatest percentage increase above their base target will win.
“This latest incentive gives all our dealers a chance to indulge and unwind in one of the most attractive parts of Italy,” says Gail Hollinshead, Mainline’s director of dealer sales. “There will be special chances for dealers to double their points throughout the three-month period as well as double points on all BlackBerry connections, so there will be plenty of opportunities for dealers to smash their target.”