Mainline goes ‘off piste’

Marking the start of the Winter Olympics in Sochi, Mainline is offering a weekend ski break for two in March to the winning dealer of its ‘Get a Piste of the Action’ photo competition.

Entrants need to email their name and contact details along with a ski selfie or ski-related action shot and a humorous, mobile-linked caption to

The competition lasts from 1st to 14th February and is open to any individual over the age of 18 and employed by an active Mainline dealer. Multiple entries are allowed.

The prize will be awarded to the funniest submission selected by the judges on 19th February.

“This competition isn’t based on targets or connections. It’s simply a bit of fun that links to the first major sporting event of the year and we think it will appeal to our dealers’ sense of humour,” says Mainline managing director Andrew Boden.

‘Get a Piste of the Action’ follows on from Mainline’s Winter Wonderland campaign, which was one of the distributor’s best promotions on record with 75% of its dealers taking part.

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David Dungay

Editor - Comms Business Magazine

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