The online portal helps dealers, with or without previous marketing experience, to build professional campaigns. Most activities are highly customisable, allowing the individual dealer to showcase their own information via a simple and effective process.
Dealers can order marketing collateral at any time through the easy to navigate web portal. Items range from posters, leaflets and promotional gifts to HTML message templates and newspaper adverts.
“Blueprint’s online portal is already proving a real hit with our dealers,” comments Gail Hollinshead, Mainline’s director of dealer sales. “Dealers who had never considered marketing before have found the service simple to use and have started to see encouraging responses from their customers. The addition of more templates to the system ensures that we can maximise the relevance of our marketing efforts to help dealers target potential customers.”
“I’m already seeing a benefit to my business,” comments Simon Lusher from Thornford Communications. “The marketing materials are highly professional, and have reinforced our reputation as a trusted, successful dealership. I’m looking forward to implementing new templates into our future marketing strategy.”