Mainline’s Tuscan treat boosts BlackBerry sales

Orange distributor, Mainline Digital Communications, has reported that BlackBerry sales have nearly doubled due to its latest ‘Love Tuscany’ incentive.

The promotion, which launched in January, has already attracted over 100 dealers. Five of the Orange distributors’ top performing dealers are in with a chance of winning an all expenses paid luxury trip to the beautiful Italian region of Tuscany with the opportunity to visit the Leaning Tower of Pisa.

Co-sponsored by Orange and BlackBerry, the incentive will run until the end of this month, with special weekly deals throughout the period including double points on all BlackBerry connections. Even bigger margins are available from BlackBerry with reduced prices on BlackBerry Professional Software and BlackBerry Enterprise Server.

“There is a real buzz surrounding the incentive,” commented Mainline’s director of dealer sales, Gail Hollinshead. “With increased chances of gaining additional points right up until the end of the competition, all of the dealers are still in with a chance of winning this amazing trip.

“We have already seen rising sales of BlackBerry handsets, which we can attribute to the incentive so this is likely to continue to the end of the month.”

Hollinshead added: “I’d like to wish good luck to all the participating dealers and look forward to announcing the winners soon.”

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