Mainline’s Winter Wonderland success

Mainline’s Winter Wonderland campaign was one of the distributor’s best promotions on record with 82% of its dealers taking part, smashing the connection target by 92%.

“We’re delighted with the results,” says Mainline’s managing director Andrew Boden. “It was simple to enter, the chances of winning were good and dealers saw it as a useful motivational tool in the build up to Christmas.”
All the dealer had to do was connect customers to EE Small Business between 25th November and 24th December, log each valid IMEI on a special Winter Wonderland web page within 72 hours of making the connection and click to see if they were an instant Wonderland winner.

Every connection had a one in four chance of success, with a Samsung television, Christmas hampers, hotel stays and a range of shopping vouchers all up for grabs.

“We’ve learned a lot from this success and we’ll be looking for the same kind of results from the promotions we’ll be running throughout 2014,” says Andrew Boden.

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David Dungay

Editor - Comms Business Magazine
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