Call recording represents a lucrative and relatively untapped area of the market where up to 80% of smaller businesses are not aware of the positive role it can play. That’s the view of Allan Merten, Nimans’ Call Processing Business Manager, who says call recording represents a great opportunity for resellers to ‘make up lost ground’ with any slowing system sales.
Nimans has cost effective solutions from two extensions to over 1,000, as part of an extensive own brand Radius portfolio which address the three main reasons to use call recording; compliance, dispute resolution and training.
“We’ve identified a strong need within certain small market sectors for compliance recordings. These could be Doctors’ surgeries giving out advice to patients for example. Price, functionality and ease of use are strong selling points. From a reseller’s point of view, very good margins exist.”
Merten continued: “Indemnity is a massive area. This works in tandem with dispute resolution which in turn protects a business. For example a taxi operation involves lots of different calls. But if a private hire cab is involved in an accident the business needs to be able to show that the cab was pre-booked. Taxi firms are getting smarter and smarter by demanding call recording to produce evidence at a later date.
There are too many businesses, maybe up to 80% at the smaller end of the market that simply do not know this type of technology exists or that it is affordable. There’s a huge untapped market for resellers which they can go and attack.
We’ve been talking to more resellers recently where their system sales are down so they have to focus on other areas. When they start to look at the call recording solutions we offer, the penny starts to drop as they see the tremendous sales potential and margins available.”
Nimans has significantly expanded its call recording portfolio in the last six months. Radius Record Xpress has been specifically designed for the SME market, whilst a range of powerful solutions, powered by Liquid Voice are also available.
Merten says a lack of end user awareness and general information continues to hamper growth in certain areas, as he concluded: “Call recording has in the past been seen as expensive and complicated. But today it is a very cost effective and simple to install and operate, playing a vital role in the smooth operation of businesses across many sectors.”