Avaya has announced the appointment of Martyn Lambert to Vice President of Marketing for Europe, Middle East and Africa (EMEA). A veteran Avaya marketing leader, Lambert is tasked with raising Avaya’s profile across the entire region through strong, customer- and partner-focused marketing campaigns and will lead the aligned product, programme and campaign organisation.
Lambert will report to Avaya’s Chief Marketing Officer, Jocelyne Attal, and to Carlos Sartorius, President, Avaya EMEA.
Lambert joined Avaya in January 2004 and has played a key role in the development of Avaya’s latest software releases, and has helped secure several large customer successes. In this role, he is reprising his earlier successes within EMEA and will help to bring Avaya’s EMEA marketing to a new level. Prior to working with Avaya, he held executive positions within other multinational technology companies, including Dell Computers and Sun Microsystems.
“Avaya continues to evolve its intelligent communications solutions for customers; these provide unprecedented access to business-critical information,” said Lambert. “Our goal is to spotlight the true business value Avaya offers, and to that end my organisation will provide the market thrust for region-wide campaigns that will help promote awareness of Avaya and the unique hardware, software and services offerings we have for EMEA companies.”
“We are pleased to have a leader of Martyn’s calibre at the helm of our integrated EMEA marketing programs,” said Carlos Sartorius, President, Avaya EMEA. “This is an exciting time for Avaya, which is rapidly growing its presence in EMEA with business-critical software and services that help companies gain and maintain competitive advantage.”