The acquisition will bolster Masergy’s cloud services portfolio with robust cloud-based unified communications services. Masergy championed cloud-based network visibility and control for global enterprises, and recently added cloud-based services for managing web-based applications and network security. This acquisition adds a full suite of global cloud communication services including unified communications, SIP trunking, mobility solutions and custom integration to deliver hybrid solutions for enterprise clients.
“Monty Ferdowsi and his management team at Broadcore have built a successful company by transforming a traditional PBX services business into a next-generation cloud communications provider,” said Chris MacFarland, CEO of Masergy. “The cloud communications market opportunity is expanding rapidly, and with this transaction, we can immediately offer these cloud solutions to enterprises on a global basis.”
Broadcore will continue to operate as it does today, but as a wholly-owned subsidiary of Masergy. The Broadcore service platform will be directly embedded into Masergy’s global MPLS network platform, which was purpose-built to deliver real-time applications like Broadcore’s voice, video and mobility offerings.
“With this acquisition, Broadcore will continue on as a provider of cloud communications, but with a network and parent company supporting our offerings and our customers,” said Monty Ferdowsi, president of Broadcore. “Our communications platform, together with Masergy’s premier network, will give companies access to superior cloud-based networking and communications solutions.”
MacFarland added, “The acquisition of Broadcore is about more than acquiring a cloud communications platform, it’s about retaining a talented and experienced employee base with a proven track record and a passion for providing a superior customer experience.”
Q Advisors LLC, a Denver and San Francisco-based boutique investment bank, acted as exclusive financial advisor to Broadcore in connection with the transaction.