mBlox, the mobile transaction network, has announced the launch of its cross operator free to end user (FTEU) message service in the US.
mBlox’s FTEU service enables businesses to communicate with consumers using SMS text messages which are entirely free of operator charges to the consumer. This business model for the US mobile messaging industry allows content and service providers to absorb the cost of the messages on behalf of the consumer.
“The launch of a FTEU service is significant because it unlocks a host of compelling new applications for SMS messaging,” said Brian Johnson, SVP Americas and APAC sales and marketing, mBlox. “This service has enormous potential for businesses to use SMS as another important tool to reach customers more effectively by changing the dynamics of messaging.”
Most US mobile subscribers pay network operator charges to send and receive SMS text messages, either on a pay per use basis or through a monthly message plan. Through this FTEU message service, mBlox introduces the immediacy and intimacy of SMS to applications which have been dependent on other free to consumer channels, such as electronic or paper mail, for far less than the cost of a postage stamp.
This initiative furthers mBlox’s ongoing campaign to champion transparent pricing models for consumers and follows mBlox’s recent UK announcement of the industry’s first cross-operator ‘sender-pays data’ trial.
Initially launching on T-Mobile and AT&T, with plans to roll out to other mobile operators, mBlox’s FTEU message service has been extensively trialled by numerous mBlox clients serving the financial and mobile marketing sectors.