Mobile Entertainment Forum (MEF), the global trade association of the mobile media industry, has announced the appointment of Stephen Jenkins as global marketing director. He will play an instrumental role in communicating and driving awareness of MEF’s initiatives and activities to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.
In this new role, Jenkins will evolve MEF’s digital marketing to engage and inform members around the world on key developments. He will also work to raise awareness of MEF’s influential industry reports and initiatives, including critical work on content sales reporting and mobile video. Jenkins brings extensive music industry experience to the forum and will work closely with the global MEF team and chapters.
Rimma Perelmuter, executive director at MEF, said of the appointment: “With Stephen’s wealth of experience in the content industry and his broad marcoms expertise, we are confident he will deepen awareness of MEF’s industry changing initiatives and activities on behalf of our members to key stakeholders. I look forward to working closely with him to build upon MEF’s successes and drive awareness of our upcoming initiatives and events.”
Jenkins has twelve years experience in the music industry and joins from the PIAS Entertainment Group where he was head of international marketing and instrumental in driving marketing campaigns for labels including Wall Of Sound, Independiente, Full Time Hobby and Fabric. Prior to this he spent seven years at the EMI Group, initially as part of the trade marketing team and subsequently as part of the international marketing team at Virgin Music.
Jenkins stated: “It is a hugely exciting time for the mobile content industry. I am looking forward to ensuring our members’ views are represented and demonstrating the value of a single strong voice for the mobile entertainment industry.”