The new appointment underlines MEF’s commitment to driving mobile entertainment adoption, shaping regulation and delivering competitive advantage to its members.
In her new role, Roberts will be providing support and engaging with all stakeholders on key MEF initiatives and policy work. Roberts brings extensive experience of regulatory affairs and project management gained in her previous role at PhonepayPlus, the UK premium rate regulator, and will be working closely alongside Suhail Bhat, policy and initiatives director.
The appointment comes after MEF established an EMEA Regulatory committee which comprises of over 30 members to provide an effective mechanism for shaping policy so as to protect member revenues and ensuring a positive consumer experience.
As part of its regulatory remit, MEF has also recently taken a leadership role in mobile media regulation in Asia, established a US Sweepstakes initiative with Masur Law and published extensive ‘how to’ guides compiled by member DWS to complex EU legislation, providing members with cost-effective vital intelligence and representation.
Rimma Perelmuter, executive director at MEF said of the appointment: “Miranda’s hire highlights MEF’s dedication to regulatory and policy work and our focus on member engagement. Her experience into the world of regulation, mobile content, policy development and stakeholders’ relations offers an invaluable addition to MEF and its members, uniquely bringing together a team with a combined 19 years of regulatory experience.”
Roberts added: “I’m delighted to come on board with the MEF team and look forward to supporting MEF’s policy and initiatives work and the continuing development of the mobile media market.”
Additionally, Kim Arazi has been promoted to member relations director, in recognition of her work in this area and as Meffys director. Ksenia Arkhipova also joins, as office and marketing coordinator.