Richard Bennett, EMEA Director & CTO Lead at Avaya, has told Comms Business Magazine that for some time now they have witnessed many of their customers reach the natural limitations of their PBX systems.
“Gradually they are migrating away from the traditional PBX to what’s known as the communications core, which offers less complex and easier to manage, centralised UC and collaboration solutions. In a nutshell, the way we used to consider communication – as a simple connection – is no longer applicable. Today, it’s not about person A being able to reach person B, but about deploying a combination of rich communications and data services, such as video and presence, to grant employees access to all communications on whatever device they choose to use. I’d say the key takeaway is that the market is moving away from giving services to devices, towards giving those services to the user, enabling them to use multiple applications at the same time on any device. We’re seeing this happen across companies of all sizes.
Talking of the communications core, we’re working with our resellers to help our customers migrate where possible to Avaya Aura. In user driven IT environments, it’s critical to have a highly flexible architecture in place to support the newest multi-vendor, multi-platform devices and applications in order to satisfy user demands without sacrificing the security of your company data and networks. Companies today need effective pricing options, quick and easy installation and reduced support costs, so this is an attractive proposition especially for those businesses that are particularly hungry for mobility and collaboration.
We are seeing a rise in UC demand as businesses are looking for tools that enhance worker flexibility and productivity. Across all types of business, large and small, there is a strong need for cost-effective solutions like user-driven video-sharing. For example, we’re seeing the emergence of new technologies such as WebRTC, which is part of all internet browsers today and lets websites add support for voice and video communications without the use of plugins. The internet browser then becomes a complete client; a voice client, a video client, a data sharing client, a co-browsing client, all of it combined together. This is essential as today it’s all about facilitating access, and ensuring the transition between different mediums is seamless.”
The days of one client or app for everything are long gone. Instead the multiplicity of the right application, at the right time, in the right place across mixed devices and platforms is what users, and by definition customers, expect. Herein the traditional boundaries of voice, video and sharing become blurred. Communication vendors that have truly open architectures are focused upon helping partners to leverage essential interaction demands across these blurred lines with highly customisable, highly adaptable integrated application solutions.”
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