Mobile Commerce’s Monetised Search service is quick and easy to implement, the business claimed. It offers a whitelabel solution that gives the publisher control and flexibility over how they want to deliver the search experience to their users, including integration with their own on portal search results.
The service delivers advertiser listings and natural search results which are all optimised for the mobile internet. There are no costs to the publisher for using the service and they earn revenue when an advertiser listing is clicked.
The service comes with a comprehensive suite of online reports that covers in depth usage metrics and analysis. This includes a powerful taxonomy report which groups popular search terms together into a hierarchy of categories as well as assimilating common misspellings based on intent. This enables the publisher to get an accurate insight into what their users are searching for.
Usage reports also include origin and time of search, top search terms, advertiser position (such as rankings by the amount an advertiser is prepared to pay each time a link to an advert is selected) and click types, the total number of searches and end user clicks broken down by sponsored results and mobile web results respectively.
Taptu, the award-winning mobile search engine, has become the first company to sign up to the US service.
“We are incredibly excited about expanding our operations into the US market right now,” said Steve Page, CEO at Mobile Commerce. “Our expansion means that US based mobile sites can enjoy the same great service that we’ve been offering to those in the UK so successfully. We’re especially delighted that one of our partners in the UK has recognised this and become the first company to sign up to our Monetised Search service in the US. I’m sure they will be the first of many in the US who want to maximise the revenue from their mobile portals by using our service.”