The mobile media industry is subject to a considerable number of regulations globally. It sees a variety of content (games, music, video, ringtones) all accessed on the mobile device. Regulators and the industry alike have been trying to ensure that any regulatory regime meets the needs of consumers, affords an appropriate level of consumer protection and also supports an innovative and rapidly changing industry.
Neeraj Roy, MEF Asia chair and managing director and CEO at Hungama Mobile, said: “MEF is building on its regulatory successes in the Americas and EMEA by assisting both the regulators and the industry to ensure that regulations are fit for purpose, transparent and proportionate. The industry is showing a genuine commitment to work with MEF and with the regulators to secure a more successful future to benefit everyone, including the consumers, in the value chain. MEF recognises how fragmented the Asian market is and hopes that its efforts to conduct this tour on a country-by-country basis will deliver more positive outcomes for the industry.”
Suhail Bhat, MEF policy and initiatives director, added: “I am very excited to be leading this crucial work for MEF. India and Indonesia are two of the fastest growing markets in the world, with 0.5 billion subscriptions between them, growing at 10 million per month, whilst Singapore and Malaysia are defining the commercial and creative shape of 3G and mobile broadband consumption. Underpinning this growth and the future success of the mobile entertainment industry as a whole is the essential consumer trust in mobile media services. MEF is at the forefront of liaising with the industry and regulators alike in many different territories globally and want to spearhead similar successes in Asia.”