The MMA global and regional board members work together with MMA staff to oversee and guide the Mobile Marketing Association and its industry initiatives, continuing to foster region-wide leadership on the key issues that affect the industry such as metrics and measurement and the protection of consumer privacy.
MMA managing director for Europe, Paul Berney, said: “The European market is of central importance to the development of mobile marketing going forward. With so many leading industry figures serving on the Board, we will be able to make great progress over the next year, building on the solid foundations created by the previous Boards to further advance the MMA’s mission in the region.”
Since its establishment in April 2007, the MMA European Board has launched region-specific Mobile Advertising and Proximity Marketing Guidelines, conducted research into consumer attitudes to the mobile channel in key markets and held numerous industry education and networking events.
Comprised of individuals representing some of the world’s most prominent agencies, brands, advertisers, content and application providers and market research consultancies involved in mobile marketing today, the MMA 2009 Board of Directors for Europe is as follows: Arda Kertmelioglu, VP business development, Mobilera; Charles Sword, director of mobile monetisation, Yahoo!; Clare Grant, director of marketing, Velti; Daniel Rosen, head of AKQA Mobile, AKQA; Diego Conforti, corporate management director, Zed Worldwide; Ed Kershaw, vice president of mobile media, The Nielsen Company; Jon Wade, digital strategy director, Wunderman; Kate Barry, general manager, PlayPhone; Michalia Negri, VP business development & Strategy, Out There Media; Scott Seaborn, group head of mobile, Ogilvy Group.
The new board members join the following existing board directors in Europe.