mobile payments specialists join forces to offer mobile sales channel for brands

Mobile payment specialist, paythru has joined forces with mFabrik, a full service mobile solutions agency, to offer brands a one stop shop for the creation of a mobile sales channel.

The new service will be of interest to any organisation – from retailers to charities – that wants to benefit from increasing consumer demand for mobile commerce. This growth in consumer demand is being driven by the explosion in sales of smart phones (49 percent increase sales in Q1 2010 according to Gartner) and ‘all you can eat’ data packages from telecom service providers.

paythru and mFabrik’s service covers everything from the design and development of a mobile internet site; through the integration with existing online sales channels, to the implementation of mobile payments and associated merchant services and accounts.

paythru’s highly secure mobile payments platform, allows consumers to spend what they want, when they want, where they want, through any internet enabled mobile phone and using any bank or credit card. paythru is the only mobile payment platform that is Level 1 PCI DSS compliant, delivering the same standard of security as retail bank and card issuers, protecting both merchants and customers.

mFabrik uses its in-house mobile services platform, Apex Vertex to deliver internet content and interactive services cost effectively to all internet enabled mobile phones. Its clients include Apollo Cinemas, Swiftcover, Nivea, London City Airport and the Finnish Broadcasting Company to name a few.

Commenting on the partnership, Keith Brown, managing director, paythru, said:
“Consumers are increasingly expecting to be able to buy products and services when it is convenient for them and that often means on their mobile phone when they are on the move. Our new joint service lets companies offer a mobile sales channel, including the all important payment function, quickly, easily and affordably.”

Teemu Sorvisto, managing director, mFabrik UK, added: “Our clients are looking for the very best in mobile internet solution design and implementation and the payment function is a critical part of this. Partnering with paythru not only strengthens our offering but means our clients can get all they need to generate mobile sales revenues in one place.”

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