Mobile phone and iPod recycling business, mopay.co.uk, is aiming to give away £1million over the four days of the Gadget Show Live in April.
More than 50,000 visitors are expected to flock to the show held at Birmingham NEC on 7-11 April. With the average household having a least two old mobiles and one spare iPod, if all visitors bring them to the show to be recycled, their total cash value could top £1.8 million.
The average life span of a mobile is 18 months and each year more than 15 million handsets are replaced or upgraded. Mopay.co.uk can pay out up to £250 per mobile depending on handset condition, age and make and in excess of £60 for iPods. Visitors should go to stand A5 to exchange phones and old iPods.
Additionally, 50% of the entrance fee to the show will be refunded when visitors bring five or more devices to be exchanged for cash.
Simon Walsh, co founder of mopay.co.uk, said: “Most households have old phones and iPods stashed away gathering dust. We’ll be exchanging these for cash over the four days of the show. Last year we had a fantastic response with all kinds of mobiles being brought to our stand. This year we have introduced iPods and we want to see even more this year. We’ll also be telling people about the lifecycle of their devices and what happens when they’re sent in to us.”