The mobile video market is set for rapid expansion in the next few years, with revenues expected to roughly triple between 2009 and 2014, rising from $436 million to $1.34 billion, according to eMarketer.
Mobile video revenues, including direct downloads, subscriptions and ad-supported video, are expected to reach $548 million in 2010 as the population of mobile video viewers in the US grows to 23.9 million, the firm reports.
“Video is in many ways the most fragmented of the three primary mobile content categories,” said Noah Elkin, eMarketer senior analyst.
“Video consumption on mobile phones can take place through various channels, including paid and free applications, mobile websites, pay per view downloads and subscriptions through mobile carriers.”
Of these three primary revenue streams for mobile video, the ad-supported component will be the fastest growing. Ad-supported mobile video revenues will post a 60% CAGR between 2009 and 2014.
The number of mobile video viewers, which includes people of any age who watch video content on mobile phones through mobile browser, subscriptions, downloads or applications at least once per month, will continue growing in the double digits for a compound annual growth rate (CAGR) of 22.8% from 2009 through 2014.