More fixed line dealers set to bite mobile pie

Fixed line dealers are set to take a bigger hold on the mobile market, as more distributors form the fixed line market move into mobile. Expanding fixed line distributor, Nimans, is branching out into the mobile market for the first time, selling a wide range of SIM free handsets and accessories from £22.

Nimans has made its first foray into the mobile arena to satisfy market demand, where dealers can buy up to 40 of the latest models from leading brands such as Nokia, Samsung, Sony Ericsson and LG, with more handsets being added by the month.

Chairman Julian Niman, who recently sealed a £12.45 million acquisition of distributor, Rocom, said the move adds another important dimension to the company’s diverse product portfolio.

Models currently available include ruggedised versions from Samsung and JCB, as well as a Windows Mobile PDA which has GPS and an emergency rescue facility, where a user’s location can be pinpointed remotely.

Niman explained: “We have responded to requests from resellers [in the fixed line world] and moved into a new area of activity to meet customer expectations. It makes sense for us to embrace mobile as well as fixed line telecoms technology as there are great synergies between the two. We are already experts at selling bluetooth technology such as headsets, so introducing mobiles is the next logical step to take.

“There are now more mobile phones in the UK than people so there are great opportunities for ourselves and our customers to capitalise on. Resellers can buy anything from a basic mobile handset to the latest highly sophisticated models, all backed by our renowned service and support excellence.”

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