MWC: Samsung And Microsoft Team Up With The Galaxy Book

Samsung Electronics has expanded its strategic partnership with Microsoft that will increase the mobility capability of professionals and support business’ desire to transform through digital technology.

Samsung and Microsoft have introduced the new Galaxy Book, a new premium 2-in-1 device designed with the mobile enterprise customer in mind. Built on the Microsoft Windows 10 platform, the Samsung Galaxy Book provides easy access to the full Microsoft Office experience in an ultra-portable 2-in-1 design that delivers unmatched productivity for the professional on-the-go.

Available in 10.6-inch and 12-inch models, the Samsung Galaxy Book is lightweight and brings the best in enterprise-grade performance with a 7th Generation Intel Core i5 processor Dual Core 3.1GHz for the 12-inch and an Intel Core m3 processor, Dual core 2.6GHz for the 10.6-inch.

Creating seamless experiences that allow simple and secure communication between devices is a key component to a successful mobile transformation. Samsung improved Samsung Flow with Microsoft on the Galaxy Book. Samsung Flow allows customers to sync their Galaxy smartphone with the Galaxy Book for convenient login and Wi-Fi connection through the smartphone’s mobile hotspot when a data connection is not available. The Samsung Flow app communicates with Windows Hello for simple, secure login and notification display directly from your smartphone.

“We believe collaboration with key partners like Microsoft is essential for innovation, as it shares our vision for building excellence in mobile productivity,” said Jeeho Baek, Senior Vice President of B2B Product Management Group, Mobile Communications at Samsung Electronics. “Enterprise mobility allows businesses to expand the boundaries with which they operate and workers to gain flexibility in how they work. Together with Microsoft, we hope to further solve the challenges our customers face by creating flexible and secure technology.”

“Microsoft and Samsung are working together to deliver innovative mobile experiences that help organisations with digital transformation, and the Samsung Galaxy Book is a great example of that focus in action,” said Peter Han, Vice President, Partner Devices and Solutions, Microsoft. “Samsung’s new Galaxy Book lights up digital capabilities of Windows 10, such as Windows Ink, that empower employees to achieve more by working in a more intelligent, portable and secure way.”

With this partnership, Samsung and Microsoft are placing the needs of their customers at the top of their priorities. In addition to bringing a new device and software solution, the companies have aligned their worldwide marketing, partner and sales programmes to deliver a positive go to market experience for its customers.

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David Dungay

Editor - Comms Business Magazine