MWC: Samsung Launches Galaxy S9

Samsung has introduced the new Samsung Galaxy S9 and S9+ at Mobile World Congress which they claim will “reimagine the way we communicate, share and experience the world.”

The Galaxy S9 and S9+ include Samsung’s advanced camera, redesigned with a new dual aperture lens that powers an innovative low-light camera, Super Slow-mo video capabilities and personalised AR Emoji.

Samsung is trying to deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, surround effect supported by Dolby Atmos and a refined edge-to-edge Infinity Display – a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.

“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, president and Head of IT & Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only does the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”

Bixby: Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings. With real-time object detection and recognition, Bixby instantly generates information directly on top of the image that the camera is pointing at. Users can translate foreign languages and currency in real time with Live Translation, learn about their surroundings, purchase products seen in the real world and track calories throughout the day.

For those constantly on the move, the next-generation Samsung DeX empowers a mobile lifestyle by bringing a large, full-screen experience to the mobile handset. With DeX Pad, a new docking system, users can easily connect the Galaxy S9 and S9+ to a larger monitor, keyboard and mouse to expand the mobile experience with enhanced document editing or even full-screen gaming.[iv] Users can also transform the Galaxy S9 and S9+ into a Touch Pad with the DeX Pad[v].

The Galaxy S9 and S9+ will be available starting 16th March in the UK from and select retailers.
oS9 – £739
oS9+ – £869

At the current time, although excitement is high about the latest device from the global tech giant, this does feel like a iterative upgrade rather than a overhaul. The good news is, last years’ device was exceptional so Samsung are building on a strong foundation. Stay tuned for a full review coming soon.


The following two tabs change content below.

David Dungay

Editor - Comms Business Magazine