To trial its new mobile offering, MySpace has been working closely with Vodafone UK, launching its customised page on Vodafone live! in June 2008. In this short space of time the Mobile Page has received an extremely positive uplift in page views in the UK, said MySpace.
Mobile is a central element of MySpace’s global business strategy, providing a new channel for users to connect with each other and for advertisers to target a highly engaged audience. MySpace is always looking to expand mobile functionality with content channels and new features, creating a connected user experience as the leading mobile social portal.
Bringing this strategy to life, the new MySpace Mobile page is a deeply optimised experience, designed for portable screens. It has a brand new interface and offers innovative new features that give users the option to update and share their status with friends, see friends’ status and updates, and add friends, check mail and post blogs.
MySpace is responding to users demanding an on the go experience that matches their busy lifestyle, it said. The changes to the MySpace Mobile home page are yet another step in the company’s year long redesign initiative announced in June 2008, and follows the launch of a series of high profile user interface changes that include the site’s home page, navigation, profile editing, search, and MySpaceTV player.
Al Russell, head of internet services at Vodafone UK, said: “Since launching mobile internet in 2007 Vodafone has seen significant growth in customers’ use of social networks, email and search. Working closely with internet brands such as MySpace enables us to offer a PC like experience to ten million of our customers on mobiles and allows them to make the most of the Internet whenever and wherever they are.”
Bjorn Laurin, director for mobile business development EU at MySpace, commented: “The new page is highly intuitive and these results tell us that we’re delivering an experience users want. We are confident that the rest of the European MySpace community will love the new page and are excited about even more changes coming to MySpace Mobile soon.”