National Trust collaborates with Atos

Atos has been selected by the National Trust as its preferred partner to digitally reconfigure its membership and fundraising activities.

This transformation programme will include implementing a supporter engagement platform built on the Salesforce Lightning framework, using Salesforce modules and additional independent apps.

Atos will integrate these technical building blocks within National Trust’s existing technology estate to migrate supporter and peripheral dataset from existing systems to the new scalable Salesforce platform.

Jon Townsend, chief information officer, National Trust, explained, “As part of our long term-vision to enhance supporter engagement and experience, we are pleased to partner with Atos to integrate business processes which support our digital transformation while reducing our energy footprint. This will improve agility across our technology estate and will ultimately support the conservation of heritage sites across the UK.”

The cloud-based solution will result in a remodelling of the organisation’s existing networks and touchpoints, improving the supporter experience for the National Trust’s 5.6 million members, as well as the workplace experience for employees and volunteers.

The new platform will facilitate and encourage ongoing engagement by reducing time-to-market for new and bespoke member offers or offering donation flexibility.

Jean-Philippe Poirault, head of telecoms, media & technology, Atos, said, “We are pleased to support the National Trust in its ambition to deliver a step-change in user experience and drive supporter growth through our mix of innovative solutions, proven track record and experience in Salesforce implementation which will drive engagement among the charity’s many members and supporters and unlock future growth opportunities.”

Jonny Elliot, nonprofit strategic industry advisor, Salesforce, added, “In collaboration with Atos, we are proud to support the National Trust on their journey of digital transformation as they seek to meet the needs of an environment under pressure, and the challenges and expectations of a fast-moving world.”

Atos will be responsible for both the development and deployment of the Salesforce ecosystem, supported by the Salesforce Centre of Excellence and Salesforce partnership.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes about the latest technology innovations and business developments across the Channel. Got a story? Get in touch –

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