NEC and Porsche team join forces in ‘The Smart Fast Track’

NEC and have announced the continuation of their sponsorship and cooperation and have presented their plans for the upcoming season 2014 with as theme ‘The Smart Fast Track’.

Empowered by NEC, the Prospeed Porsche 911 GT3 R of driver Paul van Splunteren will be participating in the prestigious European Le Mans Series 2014 Championship. The calendar features five rounds at a number of Europe’s most prestigious racetracks, including Silverstone, Imola, Red Bull Ring, Paul Ricard and Estoril, taking place from April until mid October.

To coincide with the races, NEC is launching a special incentive for its channel partners throughout Europe, Middle East and Africa (EMEA). “The Smart Fast Track 2014 will give them a chance to win an unforgettable weekend at the European Le Mans races at Imola, Paul Ricard and Estoril, while other racing events will be open for channel partners and NEC customers to attend as well”, says Ronald Schapendonk, Marketing Director at NEC.

Now in its fourth year, NEC continues its sponsorship based on the positive feedback from key business partners and customers during the previous series. “NEC and Porsche share their Innovation and Performance in many ways, with common denominators such as driving innovation, operational excellence, all round support and results”, Schapendonk adds.

The enthusiasm of NEC business partners for the newly launched incentive scheme is overwhelming, with over 50 channel partners from across EMEA participating in this incentive programme. NEC’s goal with the programme is not only to reward their ‘over-achieving’ channel partners, but also to use several races as channel recruitment events and invite corporate customers and prospects to join as well.

Paul van Splunteren has been competing in various Touring Car Championships since 1985 and as of 2005 he successfully competes with Porsches in various championships (Dutch GT3 Cup, FIA GT3, Supercup, Dutch GT4) and long distance races (Spa 24 hours and in 2010 Le Mans).

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David Dungay

Editor - Comms Business Magazine