Head of business sales at 3, Paul Foley, commented on the deal: “We are pleased to announce a strategic partnership with Neowave. We’ve got a lot of innovations in the pipeline and we’re looking forward to working with Neowave as our channel to the business telecoms marketplace.”
3 is set to expand its network coverage significantly by the end of 2010, giving it one of the largest mobile networks in the UK and creating a stronger base for Neowave to push it forward into the business market.
Justin Blaine, managing director at Neowave, remarked: “We want to take the 3 brand to market properly. 3 has a great network for 3G, and potentially for 4G moving forward. It has a true data network, and we can ride the crest of the wave with 3 as it becomes ever more credible in the business market.”
Angus Fraser, director at Neowave, added: “3 is working with us to go beyond a standard distribution agreement, to target the business market. The first quarter of 2011 will be really something for us in terms of seeing major growth on the back of this agreement.”
Neowave is dedicated 100% to the indirect channel, Blaine added. “Our pledge is our whole function in life is to support our channel, without onerous contracts and without rip off rates. Our deal here with 3 is one more step in providing the channel with a complete service.”
Also here at Convergence Summit South, Neowave announced a deal with Aastra to distribute the company’s 800 soft call control manager PBX.