New business expertise boosts Brand-Rex

International cabling specialist Brand-Rex has appointed Isaac Garson as its new global business development manager.

Garson joins the Fife-based company with a remit to extend its global reach, using his in-depth knowledge of the software and cabling market to develop new business opportunities as well as ensuring current customers continue to be well served.

The appointment follows February’s announcement that the company had been bought out by the existing management team and international private equity giants Murray Capital. The deal, worth almost £30 million, also bought the business back to its roots in Scotland.

Chief executive Paul Lines explains: “Isaac’s appointment brings new business expertise to the company at a very important time for Brand-Rex. With new investment and an ambitious growth strategy in place, being able to call on such a wealth of experience will prove vital as we push ahead with plans to be a £100 million business by 2010.”

Garson has a solid background in intelligent infrastructure, having spent eight years with RiT Technologies, helping to penetrate major Fortune 500 accounts as well as establishing their IIMS solution as a market leader.

“My key role will be to develop stronger end-user and consultant relationships at a global level,” explains Garson, who will be visiting customers on a global basis. “But I’ll also be helping the sales teams to develop a stronger solutions-based focus, and ensuring that we build on the success that we’ve already made in markets across the world.”

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